Category Archives: Apparel Ecommerce

Fans, Not Audiences! Customers, Not Conversions!

Everything is becoming a machine. Marketing is a machine. We automate processes, campaigns, segmentations, customer acquisition, content distribution. We do landing page optimizations, Call-To-Action A-B testing, localizations and social monetizations. In e-commerce we make everything better, faster, more efficient, more … Continue reading

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Leveraging Customer Data for Ecommerce Success

Businesses in the digital economy are increasingly dealing with tons of data. Supplier data, traffic data, site performance data, sales and promotions data, AB testing data … Big Data. How do you sort it all out and have the confidence … Continue reading

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Bringing Life to Apparel Ecommerce

Selling clothing and apparel online is not easy.  Perhaps more so than other types of retailers, the apparel industry has struggled to find ways to sell and market their items effectively into the online environment.  Apparel is what one might … Continue reading

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BlueCherry Tackles Complexity of Apparel Ecommerce

Few customers are likely aware of the full scope of complexity that goes into the manufacture and distribution of a simple t-shirt. Regardless of the size or scope of your company, when it comes right down to it, apparel is … Continue reading

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Keep Customers Loyal and Happy with Subscription Services

Getting recurring or repeat orders from customers is, as PetFlow co-founder Alex Zhardanovsky says, the “holy grail” of retail.  Subscription or membership models for an ecommerce platform means predictable revenue and makes your customer’s life easier by taking out the … Continue reading

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