Author Archives: Erica

4 Ways to Expand Your Mobile Strategy

The debate about whether you need to design a mobile experience for consumers has been settled. With Google’s algorithmic changes last year that favor mobile-ready sites and the fact that the majority of adults use smartphones, if you have not … Continue reading

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Effective Search Functionality and Design

Data indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40% of online purchases, so … Continue reading

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9 Tips for Stellar User-Generated Content

Most consumers today turn to the internet to research purchases, regardless of what they’re shopping for. While detailed product descriptions and catchy marketing copy are foundational to persuasive product pages, research indicates that most people trust content generated by other users … Continue reading

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Replatforming – Total Overhaul or Gradual Update?

To stay competitive in ecommerce, it’s important to periodically assess the effectiveness of your ecommerce platform. Are the tools available to you meeting the demands of your business? Has the design become outdated or ceased to be user-friendly? Have customers expressed frustration … Continue reading

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Top 5 Things to Look for in a New Ecommerce Platform

Consumer expectations in ecommerce evolve rapidly. It’s important to stay responsive to those expectations in order to stay competitive in a diverse and growing field. This doesn’t mean adopting every new trend as it comes along in an effort to … Continue reading

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Upshot Commerce 2015 – A Year in Review

2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team … Continue reading

Posted in Apparel Ecommerce, Checkout Management, Cloud, CDN and Scalability, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Upshot Commerce 2015 – A Year in Review

Use Brand Persona to Stand Out from the Crowd

Finding your brand’s voice is as important as setting your site’s design. Customers respond to authenticity and consistency; without these, your brand will struggle to succeed in the crowded ecommerce landscape. While it is easiest to craft brand tone when … Continue reading

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Target Apparel Customers with Segmentation

The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most … Continue reading

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3 Tips for Driving Sales in Niche Markets

Creating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action sooner rather than later. As Amazon’s … Continue reading

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Injecting Creativity into Apparel Merchandising

As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions. There are many ways to effectively merchandise individual items … Continue reading

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