Author Archives: Erica

Simple Strategies for Improving Apparel SEO

Posted on June 30, 2015 by Erica

The numerous options available for apparel items can make merchandising challenging for ecommerce retailers. With numerous color, size, and other combinations available for given items, it takes a bit of strategy to ensure that your items show up in search … Continue reading →

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Robust Promotional Tools to Drive Apparel eCommerce Sales

Posted on June 22, 2015 by Erica

Customers love a good deal. As the ecommerce landscape evolves, so too do promotional tools that you can use to draw customers to your site and drive sales. Free shipping – as standard practice or as special limited-time promotion – … Continue reading →

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3 Reasons to Integrate Your eCommerce Systems

Posted on June 15, 2015 by Erica

To stay competitive in ecommerce, you have to be able to respond quickly to customer demands. This may mean integrating with new social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively … Continue reading →

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5 Keys to Building Strong Brand Identity

Posted on June 8, 2015 by Erica

The relationship you create between your company and your customers is crucial to success in ecommerce. Brand identity is what draws customers to you, what keeps customers coming back, what inspires them to stick with you if things go wrong, … Continue reading →

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5 Essential Features for Success in Apparel eCommerce

Posted on June 2, 2015 by Erica

In today’s competitive ecommerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list … Continue reading →

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Social Growth and Engagement with AddShoppers and Upshot

Posted on May 26, 2015 by Erica

Sideshow Collectibles – A Client Case Study About Sideshow Collectibles Established in 1994, Sideshow Collectibles is a specialty manufacturer and distributor of high-end licensed and proprietary collectible products. They serve a passionate community of more than 212,000 users in 123 … Continue reading →

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Cultivating Strong Customer Loyalty

Posted on May 18, 2015 by Erica

As much as ecommerce transformed the retail landscape in the last decade, social media has transformed the landscape of ecommerce in a shorter period of time. Customers engage with brands in ways that differ greatly from previous generations and this … Continue reading →

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Optimizing for International Growth – Cosabella Case Study

Posted on May 11, 2015 by Erica

About Cosabella Cosabella is a global, luxury lingerie company that has brought color and innovation to their industry for over 30 years. From bodysuits in the mid-eighties bringing innerwear out, to ultra-stretch lace bras far too beautiful to be hidden … Continue reading →

Posted in Apparel Ecommerce, Client Case Study, Cloud, CDN and Scalability, E-commerce Trends, International Features, Merchandising Manager | Comments Off on Optimizing for International Growth – Cosabella Case Study

Financial Tools for Success in Cross-Border Ecommerce

Posted on May 4, 2015 by Erica

You’ve determined that the time is right to expand your ecommerce company internationally. You’ve identified an ecommerce platform that offers multi-language solutions, offers an integrated backend toolkit to make managing your storefronts easy, and is versed in the SEO best-practices … Continue reading →

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Multi-Language & SEO Tools for International Ecommerce

Posted on April 23, 2015 by Erica

Online shopping has gone global; having a solid plan to take your ecommerce company international can prove fruitful. Offering a more familiar, welcoming experience to international customers is key to an effective international strategy. In other words: localization – through … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Multi-Language & SEO Tools for International Ecommerce