Author Archives: Vlad Zachary

Why and When Should a Brand Go Direct-To-Consumer

Is your company at the crossroads, trying to determine if a full investment in Direct-to-consumer e-commerce is worth it? Are you having doubts about the effectiveness of your current site? Do you believe that your market is growing, while you … Continue reading

Posted in Apparel Ecommerce, Channel Sales and Comparison Shopping, Customer Management, E-commerce Trends, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Why and When Should a Brand Go Direct-To-Consumer

Fans, Not Audiences! Customers, Not Conversions!

Everything is becoming a machine. Marketing is a machine. We automate processes, campaigns, segmentations, customer acquisition, content distribution. We do landing page optimizations, Call-To-Action A-B testing, localizations and social monetizations. In e-commerce we make everything better, faster, more efficient, more … Continue reading

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Leveraging Customer Data for Ecommerce Success

Businesses in the digital economy are increasingly dealing with tons of data. Supplier data, traffic data, site performance data, sales and promotions data, AB testing data … Big Data. How do you sort it all out and have the confidence … Continue reading

Posted in Apparel Ecommerce, Channel Sales and Comparison Shopping, Customer Management, E-commerce Trends, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Leveraging Customer Data for Ecommerce Success

The Future of How We Shop

By 2016 the global e-commerce retail sales will reach $1,321 trillion (with a “t”). The expected increase from 2011 is 67%. Shopping is moving online quickly and here are some of the drivers behind this trend: The Death of the … Continue reading

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