PRESS 2012



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November 2012

FOR IMMEDIATE PRESS RELEASE

Zutano Selects Upshot Commerce As New Ecommerce Platform

November 27, 2012

Boston, MA - Zutano, a premier retailer of children's clothing and apparel, recently announced that they have selected Upshot Commerce as their new ecommerce platform solution. As a provider of on-demand, fully customizable ecommerce software solutions, Upshot Commerce is uniquely poised to meet the functional and design needs of the apparel industry.

"There is a lot of complexity and variance to our product line," says Zutano President Michael Belenky. "Upshot Commerce's experience within the apparel industry was key in selecting them as our ecommerce provider."

The Zutano clothing line encompasses a wide assortment of colorful and lively apparel, designed with babies and toddlers in mind. Since the early 90s, Zutano has expanded their clothing line and market reach from their idyllic farm in northern Vermont to become a globally recognized brand with an increasing online retail presence. "We are thrilled to welcome Zutano into the Upshot Commerce family. Our expertise in apparel ecommerce will help this wonderful company succeed online," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce.

"Over the past few years, we've seen significant growth in our online retail market," says Ecommerce Manager Brian Glogowski. "In order to handle our high order volumes, expanding catalog, and growing customer base, we needed a robust platform. Upshot Commerce meets those needs."

Upshot Commerce offers an assortment of robust marketing and merchandising tools that are important to retailers in the apparel industry. The Coupon and Discount Extension, with its flexible rule-based design is especially useful to clothing retailers like Zutano looking to take advantage of targeted sales. "Setting up sales and discount promotions was incredibly complicated and cumbersome under their old system," says Upshot Commerce CEO Neal Kaiser. "The Upshot extension will simplify the whole process for Zutano, allowing them to target specific items, categories and all sorts of other parameters quickly and efficiently. We expect them to see a huge benefit from this extension as well as many other custom features in our ecommerce platform."

About Upshot Commerce

Upshot Commerce, (formerly Make-a-Store) was founded by Neal Kaiser while studying computer science at the University of Massachusetts Amherst. He created one of the first ecommerce companies in 1994 and has been quietly been building and deploying ecommerce solutions since. A few years and several hundred clients later, Upshot is at the forefront of ecommerce innovation. Upshot Commerce is located in the wicked cool city of Boston, MA.

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, online merchandising, shipping and fulfillment, reports and analytics, wholesale and B2B management SEO, security, mobile and social commerce integration affinity/auto-ship programs, integration with ERP and accounting systems such as MAS 90/200 channel sales integration with companies such as Amazon and eBay, eBook online sales features and a loyalty/reward points program.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Offers Convenient Integration with Social Media

November 8th, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently announced new social media integration capabilities. These social media extensions allow Upshot Commerce retailers to integrate their ecommerce sites with a number of social media platforms and leverage their marketing potential. The extensions include both the Social Pricing Extension and the Social Log In Extension.

The Social Pricing Extension allows retailers to increase website engagement by offering item price breaks that are dependent on the number of Facebook Likes they achieve. "This extension is perfect for retailers looking for creative ways to engage their customers and increase brand awareness," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "When used in conjunction with an active social media marketing campaign, this can really help retailers boost their website traffic."

While the Social Pricing Extension engages customers through popularity-driven promotions, the Social Log In Extension helps to make registering with your website even easier. "Most ecommerce consumers have countless numbers of unique website log ins," says Neal Kaiser, founder and CEO of Upshot Commerce. "When it comes to retail, you want to do everything you can to make registering with your site as easy as possible. One way to do that is to give them one less log in and password to remember."

The Upshot Commerce Social Log In Extension achieves this by offering new users the opportunity to register with your site using an already existing Facebook or Twitter account. This makes registering quick and easy, and also helps to increase conversions for your online store. "If creating an account or logging in is too complicated, many customers will abandon their carts and shop elsewhere," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "This extension helps ecommerce owners to capture and retain more registered users, and increases shopping convenience for customers."

About Upshot Commerce

Upshot Commerce, (formerly Make-a-Store) was founded by Neal Kaiser while studying computer science at the University of Massachusetts Amherst. He created one of the first ecommerce companies in 1994 and has been quietly been building and deploying ecommerce solutions since. A few years and several hundred clients later, Upshot is at the forefront of ecommerce innovation. Upshot Commerce is located in the wicked cool city of Boston, MA.

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, online merchandising, shipping and fulfillment, reports and analytics, wholesale and B2B management SEO, security, mobile and social commerce integration affinity/auto-ship programs, integration with ERP and accounting systems such as MAS 90/200 channel sales integration with companies such as Amazon and eBay, eBook online sales features and a loyalty/reward points program.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Partners with Payment Gateway Litle & Co.

November 1st, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently announced integration capabilities with the payment gateway Litle & Co. This integration allows Upshot Commerce users to employ Litle &Co. for their exclusive payment certification needs, or as a payment gateway alternative.

"Litle & Co. is a leading provider of CNP transaction processing and merchant services," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "We are extremely pleased to be able to partner with them and offer their services to our ecommerce customers."

Litle & Co. handles all aspects of the payment system, including authorizations, conditional deposits/sales, deposits/captures, refunds/credits and voids. However Litle & Co is also optimized to deal with many new ecommerce business opportunities. "Litle & Co. is great for simple CNP transactions, but also more complex transactions involving international processing, tokenization and mobile payments," says Neal Kaiser, founder and CEO of Upshot Commerce. "This capability is essential for the modern ecommerce retailer."

The Upshot Commerce functionality supporting multiple gateways also makes Litle & Co. the perfect backup gateway for retailers looking for additional security. "The last thing you want as a retailer is for a transaction to be abandoned simply because a payment gateway is down," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "Our Rollover Feature allows you to support multiple gateways such as Litle & Co. or Authorize.net and resend payments to alternate gateways if one should fail. This means that no matter what happens, your path to a payment gateway is secure."

About Upshot Commerce

Upshot Commerce, (formerly Make-a-Store) was founded by Neal Kaiser while studying computer science at the University of Massachusetts Amherst. He created one of the first ecommerce companies in 1994 and has been quietly been building and deploying ecommerce solutions since. A few years and several hundred clients later, Upshot is at the forefront of ecommerce innovation. Upshot Commerce is located in the wicked cool city of Boston, MA.

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, online merchandising, shipping and fulfillment, reports and analytics, wholesale and B2B management SEO, security, mobile and social commerce integration affinity/auto-ship programs, integration with ERP and accounting systems such as MAS 90/200 channel sales integration with companies such as Amazon and eBay, eBook online sales features and a loyalty/reward points program.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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October 2012

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Unveils New Look Book Feature

October 25, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently unveiled their new Look Book Feature with one of their premier clothing retailers, Tea Collection. This feature is ideally suited for ecommerce retailers in the apparel industry in order to display collections of items together in an appealing manner.

"Finding ways to visual represent outfits and item collections can be a real challenge for online fashion retailers," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "The Upshot Commerce Look Book allows Tea Collection to show children's clothing to its best advantage, while upselling to customers in a smart, useful way."

The Look Book offers a catalog-like experience for the customer, while providing a simple outfit creation method for the retailer in the back office. "Creating outfits in this extension is as easy as assembling items into a category", says Neal Kaiser, founder and CEO of Upshot Commerce."The end result, however, is a better user experience that is much more in tune with the way in which many consumers shop for clothing shoes, and other apparel items."

Though simple and easy to manage, the Look Book is in fact custom designed for each Upshot Commerce retailer to meet with their specific business needs. "Every retailer is different and every business has unique needs and requirements - perhaps none more unique than retail fashion", says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "We work with each retailer to customize the Look Book to meld with the requirements of their brand and business marketing strategy."

About Upshot Commerce

Upshot Commerce, (formerly Make-a-Store) was founded by Neal Kaiser while studying computer science at the University of Massachusetts Amherst. He created one of the first ecommerce companies in 1994 and has been quietly been building and deploying ecommerce solutions since. A few years and several hundred clients later, Upshot is at the forefront of ecommerce innovation. Upshot Commerce is located in the wicked cool city of Boston, MA.

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, online merchandising, shipping and fulfillment, reports and analytics, wholesale and B2B management SEO, security, mobile and social commerce integration affinity/auto-ship programs, integration with ERP and accounting systems such as MAS 90/200 channel sales integration with companies such as Amazon and eBay, eBook online sales features and a loyalty/reward points program.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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September 2012

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Launches Specialty Components Site Price Lynx

September 26, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, announced the recent launch of Price Lynx (www.pricelynx.com), an online catalog and e-commerce store specializing in obsolete and surplus electronics.

"Our platform is perfect for a niche business like Price Lynx," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "Price Lynx carries an array of components and parts that can be easily categorized, searched and filtered to the specific needs of each shopper. Can you imagine trying to go to a Brick and Mortar warehouse and sift through 200,000 items for what you need? "

One feature that really sets Price Lynx apart from comparable sites is the ability to allow shoppers to generate quote orders in addition to traditional online purchasing. "Dealing in obsolete electronics can sometimes be like selling antiques," says Neal Kaiser, founder and CEO of Upshot Commerce. "Our Sales Quote Extension allows Price Lynx to negotiate with customers to determine a fair price for items that are difficult to determine a standard market value. The customer generates the order, our system allows Price Lynx to quote down to the individual product line and lock in the quote for review, approval and purchase."

"Another feature of note is the integrated sales team management component," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "Letting your sales force place orders, manage quotes, and easily collaborate with clients in one system really increases productivity and customer satisfaction."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Announces Improved Search Integration with Nextopia

September 25, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently announced new search integration capabilities with Nextopia. This new integration allows users of the Upshot Commerce Core Platform to improve their website search functionality and increase conversion with the Nextopia search solution.

"A customer's ability to accurately locate and filter search results is crucial for the success of ecommerce stores," says Upshot Commerce CEO Neal Kaiser. "This is why maintaining an intelligent and robust search solution is so important."

The Upshot Commerce Nextopia Integration includes a variety of features to increase the speed and accuracy of search results, such as customizable fuzzy matching, autocomplete and spell checking. "These features all help the customer to more effectively find what they are looking for, by helping to combat many of the common errors that a user makes when searching," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce.

The Integration not only improves the customer search experience, it also provides retailers with a unique marketing opportunity. "With the ability to control product ranking, retailers can choose to push certain products within search results," says Milanie Cleere Chief Marketing Officer at Upshot Commerce. Additionally, reports and analytics help the retailer to determine whether their search merchandising strategy is working. "All of these features mean better search results for the customer and increased conversion for the retailer."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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August 2012

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Offers Optimized Features for the Holidays

August 23, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, announced the release of a collection of optimized features for the holiday season. These features allow ecommerce retailers to offer the services that consumers demand during a time of gift giving. The features include the Gift Wrap Extension, Gift Card Extension and the Wish List/Gift Registry Extension. All of these holiday-ready extensions are included in the Upshot Commerce Core Platform at no additional cost.

"The holiday season is the busiest time of year for most retailers," says Milanie Cleere Chief Marketing Officer at Upshot Commerce. "Now is the time that ecommerce store owners need to prepare their websites and ensure that they are offering services geared towards gift giving."

Upshot Commerce CEO Neal Kaiser agrees. "These three extensions, the Gift Wrap Extension, the Gift Card Extension and the Wish List/Gift Registry Extension offer the services that no commercial retailer should be without when Christmas rolls around."

Although most retailers begin preparing for the holiday season in late summer, Upshot Commerce users also have the ability to test out these new extensions and site features before releasing them to their live sites. "Storefront Staging, which is included in the Core Platform, lets administrators preview their holiday themes internally and get feedback using actual data from their internal testers before launching to the public," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "This feature ensures that by the time your holiday site is public, you'll be ready."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Announces Free Addition of Gift Wrap Extension

August 21, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently announced an upgrade to their core platform, which will now include the gift wrap extension at no additional cost. The extension, which allows customers to offer wrapping and gift giving services to their ecommerce websites, is a popular addition to many ecommerce platforms.

"There are certain services that customers expect in retail these days and gift wrapping is one of them," says Milanie Cleere, Chief Marketing Officer at Upshot Commerce. "We include it in the core platform because we believe it is an essential feature for any ecommerce retailer."

The extension allows retailers to offer specific items on their sites for gift wrap, but likely as important, it also allows the administrator to individually exclude items as well. "Gift wrapping is a great way to please the customer and make a little additional revenue for your site, but it doesn't necessarily make sense for every product," says Upshot Commerce CEO Neal Kaiser. "By giving the retailer full control over each product, we remove a lot of consumer confusion that would occur with less customizable solutions."

In addition to gift wrap, the extension also allows retailers to offer gift notes and gift receipts with orders, which can be printed automatically. "Many ecommerce retailers want to be able to offer gift services, but they just aren't equipped to handle all the special requests," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "The gift wrap extension manages all of this for you, so you can still process orders quickly and efficiently, keeping both the customer and retailer happy."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Announces Integration with Sage ERP System

August 9, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, announced a recent upgrade to their Enterprise Resource Planning system (ERP) integration capabilities. The upgrade allows users of the Upshot Commerce Core platform to fully integrate their online stores with ERP systems, such as the popular Sage platforms: Sage 100, Sage MAS 90 and Sage MAS 200.

"Sage is fast becoming one of the most popular ERP systems available on the market," says Upshot Commerce CEO Neal Kaiser. "Upshot's customizable platform allows our web clients to integrate with Sage 100, Sage MAS 90 and Sage MAS 200 better than any ecommerce platform on the market."

For many online retailers, ERP integration is vitally important. Chinook Medical Gear Inc., a specialized retailer in the medical industry, recognized this as a primary consideration when selecting Upshot as their online platform. "Integrating our online store with our Sage MAS 200 ERP system has been essential for efficient operations," says Jessica Denison, Chief Operations Officer at Chinook. "Upshot continues to provide customized solutions that work for us."

The ability to customize ecommerce business solutions for customers is the key to achieving successful integration with ERP systems. It is also Upshot Commerce's core business model. "Businesses grow and adapt over time and they need ecommerce platforms that can grow and adapt with them," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "Our ability to integrate with the popular Sage 100, Sage MAS 90 and Sage MAS 200 ERPs allows e-retailers to continue to effectively manage their businesses, even with the growing complexity of incorporating an ERP."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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June 2012

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Launches Daily Deal Extension

June 13, 2012

Boston, MA - Upshot Commerce, the premier provider of on-demand, fully customizable ecommerce software solutions, enthusiastically announced the launch of the Daily Deal Extension. The new feature allows online merchants to quickly and easily create daily deal promotions on their online store.

"Upshot Commerce clients are fortunate to have online stores that are easily extensible and customizable," says Neal Kaiser, founder and CEO of Upshot Commerce. "We listen to customer needs and develop the tools they need to succeed. This includes marketing options such as the Daily Deal Extension."

The new feature can be added to an existing client site or used alone to power a dedicated, daily deal site. "With Groupon's IPO (NASDAQ:GRPN), there's an increased interest among entrepreneurs and retailers for a turnkey ecommerce solution paired with daily deal functionality," says Derek Stringfellow, Chief Business Development Officer at Upshot Commerce.

"Upshot Commerce is unique among ecommerce solutions providers," says Kaiser. New platform features such as the Daily Deal Extension are created and integrated by Upshot Commerce, not third party providers. "I've seen what happens when other ecommerce companies force customers to use third parties to extend their platform. The process often results in broken sites and lost sales."

"The Daily Deal Extension, along with our many other platform extensions, are fully integrated by our knowledgeable staff of engineers and ecommerce strategists," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "Launching an online store is just the beginning. We're here help our clients embrace technology-driven marketing channels such as our new Daily Deal Extension. Their success is ours."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Launches Roll Over Payment Gateway Extension

June 6, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, announced the release of the Roll Over Payment Gateway Extension. During the checkout process the extension determines whether or not a retailer's primary payment gateway is available. If not, the extension forces the transaction to cycle through a predefined list of payment gateways ensuring the transaction is processed.

"With most of our customers using Authorize.Net as their sole payment gateway, I felt the risk to their business was too great if Authorize.Net experienced another significant or prolonged outage," said Neal Kaiser, founder and CEO of Upshot Commerce.

The Payment Gateway Extension is available to ecommerce retailers using the Upshot Commerce Core Platform. The extension adds an additional $25 per month to the ecommerce software licensing fee. But that's a small price to pay for a little peace of mind and insurance.

"The Wall Street Journal estimated that Amazon.Com, Inc. (NASDAQ:AMZN) loses at least $1.8M USD per minute when their site goes down," says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. "We want to ensure our customer sites, especially in regards to something as fundamental as payment processing, have fault tolerance."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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May 2012

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Announces Upgrade to Affiliate Program Extension

Upshot Commerce Improves Features and Performance of Affiliate Program for Online Retailers

May 31, 2012

Boston, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, announced the upgrade of its Affiliate Program Extension. The upgrade improves numerous features and performance enhancements along. Monthly pricing for the Affiliate Program Extension is considerably lower than other affiliate program solutions.

"Online retailers are constantly looking for cost-effective methods for increasing their customer base and sales," says Milanie Cleere, Chief Marketing Officer at Upshot Commerce. "The Upshot Affiliate Program Extension does just that, and more."

Included are improved features for inventory, campaign, affiliate group and account management. Retailers can easily create new campaigns, import campaign banners and create, update or delete affiliate groups. The Affiliate Management Extension has numerous reports for viewing sales, campaign, commission and inventory information.

"Upshot Commerce's Affiliate Management Extension is another example of how Upshot Commerce is different from solutions such as Demandware and Magento," says founder and CEO Neal Kaiser. "We don't force retailers to work with third party companies for platform extensions. This approach often leads to broken code and lost sales. Instead, we develop platform extensions in-house and ensure they work with the Upshot Commerce Core Platform."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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FOR IMMEDIATE RELEASE

Company Rebrand: Make-a-Store Becomes Upshot Commerce

May 7, 2012

Make-a-Store, Inc. has been providing online and mobile ecommerce solutions for the past eighteen years. The company will rebrand itself as Upshot Commerce (www.upshotcommerce.com). In addition to a new name, a redesigned web site, logo and tagline will launch. The effort more accurately represents the company's energy and enthusiasm for innovation and growth.

"I founded Make-a-Store while still in college," says Neal Kaiser, founder and CEO. "I'm an engineer at heart. Our corporate web site and branding was always secondary to innovation and keeping clients happy," says Kaiser. "We've been profitable since 1994. Most clients come through referrals."

Milanie Cleere, Upshot's Chief Marketing Offer, is thrilled to oversee the rebranding. "The new identity gives a fresh look to a truly robust and innovative ecommerce solution - a platform honed from years of experience and real-world use." According to Cleere Upshot Commerce "has been the quiet, secret sauce for many companies for far too long. It's time to spread the word about Upshot's complete, end-to-end, cloud-based, customizable platform. "We have so many features built-in that other companies require third-party vendors for."

Highlights of the Upshot Commerce platform include features for inventory, order, checkout and customer management, shipping and fulfillment, merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile & social commerce integration, affinity/auto ship programs, channel integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features, and a loyalty/reward points program.

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Boston, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Milanie Cleere
milanie.cleere@upshotcommerce.com
617.682.0459

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