Look Book

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The Challenge

Apparel and clothing retailers migrating to the world of ecommerce are faced with many challenges in translating their products effectively to an online environment. Brick and mortar stores present all sorts of opportunities for creating compelling sensory displays, for upselling and tying many products together into outfits and themes. However, when many companies attempt to translate the styled shop window mannequin to the online store, the results often fall short.

The format of most ecommerce stores can make it difficult for many retailers to represent apparel accurately, and even more difficult to create compelling displays that integrate different brand elements together. Retailers in the fashion and apparel industry need ecommerce stores with the ability to market and display clothing in an appealing and accessible manner that mimics the interactive experience of a store front.


The Upshot Commerce Look Book allows retailers to pull together multiple items in their online store into outfits, imitating the physical experience of accessorizing a clothing store mannequin or display. From the back office, the retailer simply groups product SKUs together into outfits, and then on the online store front, the magic happens.

The Upshot Commerce Look Book is composed of two parts. First, main images for outfits are group together into a scroll catalog, similar to how one would page through a fashion magazine.

Look book scrolling catalog

When a customer clicks on an image in the catalog, they are brought to a product detail page for the outfit. From here, the customer has the ability to purchase the entire outfit, or elements from the outfit, such as the shirt, belt, boots, or any other items the retailer offers.

Look book - Outfit detail page


  • Ability to easily group clothing items together into visually appealing outfits
  • Creates shopping experience ideally suited for ecommerce apparel stores
  • Increase sales through customized upselling
  • Custom design to integrate with the look and feel of your website

What Do You Need?

  • Upshot Commerce Core Platform
  • Upshot Commerce Look Book Extension

Related Extensions

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