The Upshot Commerce Direct-to-Consumer (D2C) platform is a feature-rich solution for high growth and established retailers. Proven and scalable, this extensible solution allows retailers to capture, convert and service an omnichannel customer base. With hundreds of features out of the box, this flexible D2C omnichannel platform adapts to your unique business needs.



  • Create unlimited categories and depth via bulk import or one at a time
  • Easily create custom fields
  • Flag a category as visible or invisible
  • Override SEO metadata on a per-category basis
  • Specify product sort order when displayed globally or per category
  • Specify how products are displayed globally or per category
  • Choose different layouts and landing pages per category
  • Automatically launch promotional ajax-popups per category
  • Add category content via back office, no HTML or FTP knowledge needed
  • Easily mange images through admin interface
  • Display multiple images per item
  • Automatically overlay a "New", "Free Shipping" or "Low Stock Alert" badge on images for new products
  • Upload one image and the Upshot Platform creates the numerous permutations to appear throughout your site
  • Batch update product images
  • Images delivered from CDN to ensure fast delivery
  • Bulk images from computer, web site or FTP
  • Auto-creation of alt value for images
  • Automatic addition of watermark on image
  • Advanced caching system will automatically resize and distribute images
  • Easily add videos to display on product pages
  • Add and manage product related documents, such as instruction manuals
  • Specify unlimited product attributes
  • Create unlimited parent-child product relationships
  • Create product bundles and kits
  • Display unique templates per category or per product
  • Display code blocks or styles based on manufacturer, brand or other stored variables
  • Manipulate product search results displays or category product listings to show bestsellers and/or only-in stock products
  • Unlimited flexfields per product and category
  • Enable built-in product voting to enhance customer engagement and community building


  • Option to allow guest, registered checkout or both
  • Various inventory control settings for back-orders, pre-orders, etc
  • Add multiple items to cart at once
  • Allow one-click reorders
  • Enable and/or enforce "Agree to Terms & Conditions" checkbox during checkout
  • Loyalty Rewards points (if Loyalty Rewards Extension is enabled)
  • Coupons, gift certificates or discount codes
  • Ability to limit number of coupons, gift certificates or discount codes used
  • Provide real-time shipping quote estimates
  • Allow Call Center agents to save an order for later
  • Enforce minimum or maximum order quantities
  • Custom checkout form fields available
  • Allow customers and/or call center agents to upload CSV file for faster ordering
  • Allow customer service staff to override pricing in customer carts if permission allowed
  • Upsell/suggestive selling
  • Highly configurable shipping rules
  • Fail-safe chained payment gateways
  • Digital locker - send downloadables after customer purchases speciic items (manuals, etc)
  • Save and track abandoned carts
  • Specify number of days to save abandoned carts
  • Create unlimited email triggers and notifications to customers of abandoned carts
  • Create unlimited email triggers and notifications after certain products are purchased
  • Specify which user groups will receive email reminders
  • Send email reminders to individual customers
  • Use Google Analytics to track conversion rates of abandoned cart email notifications to sales
  • Tag keywords and tags to email URLs to help track conversion rates
  • View reports to spot trends in abandoned carts
  • Integrate seamlessly with Google Adwords to track campaign effectiveness


  • SEO-friendly product URLs
  • SEO-friendly brand URLs
  • SEO-friendly category URLs
  • SEO-friendly page links
  • URL re-write option for products, categories and pages
  • W3C valid templates
  • Dynamic title tags
  • Dynamic meta data
  • Dynamically generated link titles and alt tags
  • Dynamic Google Sitemap XML creator
  • Ability to generate random content (helpful for SEO)
  • SEO features evolved to stay current with best practices


  • Specify valid date range or allow for no expiration date
  • Set the total times a coupon can be used
  • Set the total number of time a single customer can use a coupon
  • Enforce "New Customer Only" coupons
  • Specify whether or not coupons can be used with gift certificates
  • Specify whether or not coupons can be used with other discounts
  • Specify a minimum and/or maximum discount allowed
  • Manually enter a code or have our system generate a unique discount code
  • Determine whether to show discount at Review & Complete Order Page and not on Cart Preview Page
  • Select from a variety of options for coupon: Free Shipping on Brand, Free Shipping on Category, Free Shipping on Item, Add Free Item to Cart, Reduce Price, Reduce Price for Category, Reduce Price for Item, Reduce Shipping Price, Reduce Tax
  • Select action for when coupon can be applied: Brand in Cart, Registered Customer, Specific Date/Time, Item from a Category in Cart, Item in Cart, Order Subtotal Threshold, Order Type, Payment Method or Shipping Method
  • Batch update coupon rules
  • Batch update coupons
  • Reuse coupon rules
  • Enable coupon codes via email click-through to web site
  • View coupon use reports by month or day


  • Allow and specify points earned for registration
  • Allow and specify points earned for writing reviews
  • Allow and specify points for referrals
  • Allow and specify points earned for first order and subsequent orders
  • Specify point expiration
  • Set maximum points that can be applied to an order
  • Set percentage of points that can be applied to an order
  • Specify the points earned per dollar spent
  • Specify the pointed needed to earn to discount one dollar
  • Allow points to be awarded when order is paid, after order ships or specify days after order ships
  • Disallow Points Only orders
  • For points only site, specify points currency rate
  • Opt to show points savings in thumbnails


  • Allow customers to write reviews as registered or unregistered users
  • Specify whether reviews are automatically approved or require review
  • Dis/enable product reviews on a global or per product basis
  • Allow customers to write product reviews and assign a point or star rating
  • Edit or delete reviews from back office
  • Allow customer to earn points for approved product reviews
  • Define triggers to send customer reminders to write product reviews


  • Total item views per month
  • Total item views per day
  • Top products
  • Total category views per month
  • Total category views per day
  • Top categories
  • Total coupon uses per month
  • Total coupon uses per day
  • Top coupons
  • At a glance merchandising report
  • Top customers
  • Top referrers per month
  • Top referrers per day
  • Top referrers
  • Top browsers
  • Top OS
  • Top browser OS
  • Time on site
  • At a glance visitor report
  • Abandoned carts per month
  • Abandoned carts per day
  • Top exit pages per month
  • Top exit pagers per day
  • High stock cost-low order rate
  • Low profit products-low order rate


  • Real-time international currency conversion
  • Real-time international shipping quotes
  • Allow customers to select between different, localized and/or translated versions of your site
  • Numerous international payment gateways supported
  • Option to use international date formatting
  • Display multiple currencies
  • Bongo International integration
  • SED International Integration
  • Associate language and currency when toggling between country-specific versions of site
  • Specify per-currency symbols


You've spent time and effort winning over your loyal, enthusiastic customers. It's time to upgrade your system to a better ecommerce software platform, but you don't want to lose the special spark that keeps you ahead of the competition. Upshot offers tailored professional services to ensure that you preserve that spark and grow your business using the tools right for you. With Upshot, you are not pigeon-holed into a rigid, pre-defined set of ecommerce tools - we'll work with you to figure out what works, and give you the training to successfully use all those tools. All Upshot platform features and extensions work on-demand, as-is - and are also fully customizable by our experienced team of ecommerce strategists and engineers.
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