Tag Archives: Back Office News

3 Reasons to Integrate Your eCommerce Systems

Posted on June 15, 2015 by Erica

To stay competitive in ecommerce, you have to be able to respond quickly to customer demands. This may mean integrating with new social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively … Continue reading →

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5 Keys to Building Strong Brand Identity

Posted on June 8, 2015 by Erica

The relationship you create between your company and your customers is crucial to success in ecommerce. Brand identity is what draws customers to you, what keeps customers coming back, what inspires them to stick with you if things go wrong, … Continue reading →

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5 Essential Features for Success in Apparel eCommerce

Posted on June 2, 2015 by Erica

In today’s competitive ecommerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list … Continue reading →

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Cultivating Strong Customer Loyalty

Posted on May 18, 2015 by Erica

As much as ecommerce transformed the retail landscape in the last decade, social media has transformed the landscape of ecommerce in a shorter period of time. Customers engage with brands in ways that differ greatly from previous generations and this … Continue reading →

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Financial Tools for Success in Cross-Border Ecommerce

Posted on May 4, 2015 by Erica

You’ve determined that the time is right to expand your ecommerce company internationally. You’ve identified an ecommerce platform that offers multi-language solutions, offers an integrated backend toolkit to make managing your storefronts easy, and is versed in the SEO best-practices … Continue reading →

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Multi-Language & SEO Tools for International Ecommerce

Posted on April 23, 2015 by Erica

Online shopping has gone global; having a solid plan to take your ecommerce company international can prove fruitful. Offering a more familiar, welcoming experience to international customers is key to an effective international strategy. In other words: localization – through … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Multi-Language & SEO Tools for International Ecommerce

Integrating Warehouse & Shipping Management

Posted on March 31, 2015 by Erica

While it’s easy to see the benefits of an optimized and integrated ecommerce system for customer management, it’s equally – if less obviously – important to have that system integrate with the one managing your inventory and shipping operations. The best ecommerce … Continue reading →

Posted in Apparel Ecommerce, Channel Sales and Comparison Shopping, International Features, Inventory Management, Order Management, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Integrating Warehouse & Shipping Management

Integrating D2C with Your Existing B2B

Posted on March 23, 2015 by Erica

Surveys indicate that brand loyalty and better merchandise options are already drawing customers directly to brand and manufacturer websites with the intent of making purchases directly. As Alex Becker points out, “consumers will buy from the channel that best suits … Continue reading →

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Optimizing Your B2B System

Posted on March 16, 2015 by Erica

The volume of business-to-business orders occurring online continues to grow – even outpacing direct-to-consumer growth in 2014.¹ Research conducted by Forrester Consulting indicates B2B suppliers plan to expand ecommerce platforms in order to offer improved omnichannel experiences for customers in coming … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, Fraud & Chargeback Prevention, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Optimizing Your B2B System

Does ecommerce technology evolve through natural selection?

Posted on March 6, 2015 by Erica

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently … Continue reading →

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