Category Archives: SEO and Marketing

Robust Promotional Tools to Drive Apparel eCommerce Sales

Posted on June 22, 2015 by Erica

Customers love a good deal. As the ecommerce landscape evolves, so too do promotional tools that you can use to draw customers to your site and drive sales. Free shipping – as standard practice or as special limited-time promotion – … Continue reading →

Posted in Apparel Ecommerce, Customer Management, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Robust Promotional Tools to Drive Apparel eCommerce Sales

3 Reasons to Integrate Your eCommerce Systems

Posted on June 15, 2015 by Erica

To stay competitive in ecommerce, you have to be able to respond quickly to customer demands. This may mean integrating with new social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, Inventory Management, Order Management, SEO and Marketing | Tagged | Comments Off on 3 Reasons to Integrate Your eCommerce Systems

5 Keys to Building Strong Brand Identity

Posted on June 8, 2015 by Erica

The relationship you create between your company and your customers is crucial to success in ecommerce. Brand identity is what draws customers to you, what keeps customers coming back, what inspires them to stick with you if things go wrong, … Continue reading →

Posted in Apparel Ecommerce, SEO and Marketing | Tagged | Comments Off on 5 Keys to Building Strong Brand Identity

5 Essential Features for Success in Apparel eCommerce

Posted on June 2, 2015 by Erica

In today’s competitive ecommerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on 5 Essential Features for Success in Apparel eCommerce

Social Growth and Engagement with AddShoppers and Upshot

Posted on May 26, 2015 by Erica

Sideshow Collectibles – A Client Case Study About Sideshow Collectibles Established in 1994, Sideshow Collectibles is a specialty manufacturer and distributor of high-end licensed and proprietary collectible products. They serve a passionate community of more than 212,000 users in 123 … Continue reading →

Posted in Client Case Study, Cloud, CDN and Scalability, E-commerce Trends, Inventory Management, Merchandising Manager, SEO and Marketing | Comments Off on Social Growth and Engagement with AddShoppers and Upshot

Cultivating Strong Customer Loyalty

Posted on May 18, 2015 by Erica

As much as ecommerce transformed the retail landscape in the last decade, social media has transformed the landscape of ecommerce in a shorter period of time. Customers engage with brands in ways that differ greatly from previous generations and this … Continue reading →

Posted in Apparel Ecommerce, Customer Management, E-commerce Trends, Mobile eCommerce, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Cultivating Strong Customer Loyalty

Multi-Language & SEO Tools for International Ecommerce

Posted on April 23, 2015 by Erica

Online shopping has gone global; having a solid plan to take your ecommerce company international can prove fruitful. Offering a more familiar, welcoming experience to international customers is key to an effective international strategy. In other words: localization – through … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Multi-Language & SEO Tools for International Ecommerce

Does ecommerce technology evolve through natural selection?

Posted on March 6, 2015 by Erica

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, E-commerce Trends, eBooks, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Does ecommerce technology evolve through natural selection?

Streamline Your Inventory, Order, and Customer Systems

Posted on March 2, 2015 by Erica

To succeed in the fast-paced world of omni-channel commerce, it is essential that retailers pay attention to the demands and expectations of their customers. By integrating and streamlining your customer and order management systems, you can improve service response times, … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, Inventory Management, Order Management, Reports and Analytics, SEO and Marketing, Shipping and Fulfillment | Tagged | Comments Off on Streamline Your Inventory, Order, and Customer Systems

Creating an Effective Supply Chain

Posted on February 18, 2015 by Erica

Implementing an effective and efficient supply chain can pose significant challenges for retailers. In making predictions for 2015, IDC stressed the influence of an “accelerating transition to the 3rd Platform for innovation and growth, built on the technology pillars of … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Order Management, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Creating an Effective Supply Chain