Category Archives: E-commerce Trends

Christmas 1.0 – or the E-commerce Playbook for the Holidays

Part 2 of 4 – Marketing In our first part of the E-commerce Playbook for the Holidays we discussed how to use Data Analysis to create an effective Holiday Sales plan. Today we will focus on Marketing. This stage is … Continue reading

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Christmas 1.0 – or the E-commerce Playbook for the Holidays

Part 1 of 4 – Data Analysis As soon as the Back-to-school shopping is over, retailers and e-commerce providers will turn their almost undivided attention to Christmas. Some retailers have already started preparing for the season. In the next few … Continue reading

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Christmas 2.0

Back-to-school – the three words that will make middle school kids cry and the retailers sweat. That’s right – the second biggest shopping season of the year is right now and it is heating up. Every year more than $70 … Continue reading

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Where Do We Spend Our Money Online

With $13.6 billion Clothing is the leading e-commerce category. The e-commerce business brokers at Digital Exits have put together this infographic with more interesting numbers and a breakdown that looks at in-store vs online. The anticipated increase in total online sales between 2011-2016 … Continue reading

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Why and When Should a Brand Go Direct-To-Consumer

Is your company at the crossroads, trying to determine if a full investment in Direct-to-consumer e-commerce is worth it? Are you having doubts about the effectiveness of your current site? Do you believe that your market is growing, while you … Continue reading

Posted in Apparel Ecommerce, Channel Sales and Comparison Shopping, Customer Management, E-commerce Trends, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Why and When Should a Brand Go Direct-To-Consumer

Fans, Not Audiences! Customers, Not Conversions!

Everything is becoming a machine. Marketing is a machine. We automate processes, campaigns, segmentations, customer acquisition, content distribution. We do landing page optimizations, Call-To-Action A-B testing, localizations and social monetizations. In e-commerce we make everything better, faster, more efficient, more … Continue reading

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Leveraging Customer Data for Ecommerce Success

Businesses in the digital economy are increasingly dealing with tons of data. Supplier data, traffic data, site performance data, sales and promotions data, AB testing data … Big Data. How do you sort it all out and have the confidence … Continue reading

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The Future of How We Shop

By 2016 the global e-commerce retail sales will reach $1,321 trillion (with a “t”). The expected increase from 2011 is 67%. Shopping is moving online quickly and here are some of the drivers behind this trend: The Death of the … Continue reading

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