Category Archives: Apparel Ecommerce

5 Essential Features for Success in Apparel eCommerce

In today’s competitive ecommerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list … Continue reading

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Cultivating Strong Customer Loyalty

As much as ecommerce transformed the retail landscape in the last decade, social media has transformed the landscape of ecommerce in a shorter period of time. Customers engage with brands in ways that differ greatly from previous generations and this … Continue reading

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Optimizing for International Growth – Cosabella Case Study

About Cosabella Cosabella is a global, luxury lingerie company that has brought color and innovation to their industry for over 30 years. From bodysuits in the mid-eighties bringing innerwear out, to ultra-stretch lace bras far too beautiful to be hidden … Continue reading

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Financial Tools for Success in Cross-Border Ecommerce

You’ve determined that the time is right to expand your ecommerce company internationally. You’ve identified an ecommerce platform that offers multi-language solutions, offers an integrated backend toolkit to make managing your storefronts easy, and is versed in the SEO best-practices … Continue reading

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Multi-Language & SEO Tools for International Ecommerce

Online shopping has gone global; having a solid plan to take your ecommerce company international can prove fruitful. Offering a more familiar, welcoming experience to international customers is key to an effective international strategy. In other words: localization – through … Continue reading

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Integrating Warehouse & Shipping Management

While it’s easy to see the benefits of an optimized and integrated ecommerce system for customer management, it’s equally – if less obviously – important to have that system integrate with the one managing your inventory and shipping operations. The best ecommerce … Continue reading

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Integrating D2C with Your Existing B2B

Surveys indicate that brand loyalty and better merchandise options are already drawing customers directly to brand and manufacturer websites with the intent of making purchases directly. As Alex Becker points out, “consumers will buy from the channel that best suits … Continue reading

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Optimizing Your B2B System

The volume of business-to-business orders occurring online continues to grow – even outpacing direct-to-consumer growth in 2014.¹ Research conducted by Forrester Consulting indicates B2B suppliers plan to expand ecommerce platforms in order to offer improved omnichannel experiences for customers in coming … Continue reading

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Does ecommerce technology evolve through natural selection?

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently … Continue reading

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Streamline Your Inventory, Order, and Customer Systems

To succeed in the fast-paced world of omni-channel commerce, it is essential that retailers pay attention to the demands and expectations of their customers. By integrating and streamlining your customer and order management systems, you can improve service response times, … Continue reading

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