Author Archives: milanie

Upshot and ERPs: Taking Out the Growing Pains

Anyone who has built a medium-sized business from the ground floor up probably remembers a time when their business seemed a lot less complicated.  Remember when the ledger was a college rule notebook and extra stock was stored in your … Continue reading

Posted in Finance, Tax and ERP Tools | Comments Off on Upshot and ERPs: Taking Out the Growing Pains

Everyone Wins with Loyalty Rewards Programs

Getting (and keeping) loyal customers can be the secret to the success of many small and medium sized ecommerce companies.  Most retailers will find it difficult in many ways to compete with the Walmarts and Amazon.coms of the world, simply … Continue reading

Posted in Customer Management | Comments Off on Everyone Wins with Loyalty Rewards Programs

Catch More Bees with Discounted Honey

One thing is for sure: the online shopper is only getting smarter. As we alluded to in an earlier post, the recent recession and proliferation of Daily Deal “crowd purchase” sites like Groupon created a consumer that is discount savvy and … Continue reading

Posted in Order Management | Comments Off on Catch More Bees with Discounted Honey

Discover the Benefits of Comparison Shopping

Last week, we discussed channel sales with third party marketplaces such as  Amazon.com as a way for small and medium sized ecommerce stores to increase  brand exposure and boost sales. While this can be a valuable aspect of your company’s … Continue reading

Posted in Channel Sales and Comparison Shopping | Comments Off on Discover the Benefits of Comparison Shopping

Negotiate Your Price with the Sales Quote Extension

The process towards joining the world of ecommerce can present challenges for many entrepreneurs with service-oriented or negotiable sale business models.  For many consumers, the appeal of purchasing products online is not only the convenience, but the anonymity. Online shopping … Continue reading

Posted in Order Management | Comments Off on Negotiate Your Price with the Sales Quote Extension

Don’t Miss Out on Daily Deals

“I never pay full price!” I cannot tell you how many times I heard that phrase coming out of my grandmother growing up.  A product of the Great Depression, Mee Maw never liked to pay more for something than SHE … Continue reading

Posted in SEO and Marketing | Comments Off on Don’t Miss Out on Daily Deals

Can Selling on Amazon Work for You?

Kelly Lester was just another mom out there with a dream and an idea–an idea that she made happen, in the form of fun, environmentally friendly lunchboxes for kids.  Using quirky ads and personable marketing campaigns, she slowly built her … Continue reading

Posted in Channel Sales and Comparison Shopping | Comments Off on Can Selling on Amazon Work for You?

Keep Customers Loyal and Happy with Subscription Services

Getting recurring or repeat orders from customers is, as PetFlow co-founder Alex Zhardanovsky says, the “holy grail” of retail.  Subscription or membership models for an ecommerce platform means predictable revenue and makes your customer’s life easier by taking out the … Continue reading

Posted in Apparel Ecommerce, Shipping and Fulfillment | Comments Off on Keep Customers Loyal and Happy with Subscription Services

Maintain Multiple Storefronts from One Back Office

With an increasingly diversified economy and ever-changing business environments, more entrepreneurs seek unique ecommerce solutions and new ways to market their products.  Customizing an ecommerce website to target even increasinly  specific and specialized audiences can be a key step towards … Continue reading

Posted in Merchandising Manager | Comments Off on Maintain Multiple Storefronts from One Back Office

Keep the Sale, Roll Over Your Payment Gateway

For most retailers, thinking about their payment gateway is little more than an afterthought; a one-time decision that allows their ecommerce store software to authorize payments from their customer’s bank or credit accounts.  In the larger picture of decisions that … Continue reading

Posted in Checkout Management | Comments Off on Keep the Sale, Roll Over Your Payment Gateway