Author Archives: Erica

PR Photos – A Client Case Study

Posted on April 6, 2015 by Erica

About PR Photos PR Photos is a leading independent photographic press agency. They supply high-quality photography to the world’s professional media companies on a daily basis. PR Photos has extensive experience covering major entertainment, sports, news, fashion, corporate, and feature … Continue reading →

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Integrating Warehouse & Shipping Management

Posted on March 31, 2015 by Erica

While it’s easy to see the benefits of an optimized and integrated ecommerce system for customer management, it’s equally – if less obviously – important to have that system integrate with the one managing your inventory and shipping operations. The best ecommerce … Continue reading →

Posted in Apparel Ecommerce, Channel Sales and Comparison Shopping, International Features, Inventory Management, Order Management, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Integrating Warehouse & Shipping Management

Integrating D2C with Your Existing B2B

Posted on March 23, 2015 by Erica

Surveys indicate that brand loyalty and better merchandise options are already drawing customers directly to brand and manufacturer websites with the intent of making purchases directly. As Alex Becker points out, “consumers will buy from the channel that best suits … Continue reading →

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Optimizing Your B2B System

Posted on March 16, 2015 by Erica

The volume of business-to-business orders occurring online continues to grow – even outpacing direct-to-consumer growth in 2014.¹ Research conducted by Forrester Consulting indicates B2B suppliers plan to expand ecommerce platforms in order to offer improved omnichannel experiences for customers in coming … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, Fraud & Chargeback Prevention, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Optimizing Your B2B System

Does ecommerce technology evolve through natural selection?

Posted on March 6, 2015 by Erica

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, E-commerce Trends, eBooks, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Does ecommerce technology evolve through natural selection?

Streamline Your Inventory, Order, and Customer Systems

Posted on March 2, 2015 by Erica

To succeed in the fast-paced world of omni-channel commerce, it is essential that retailers pay attention to the demands and expectations of their customers. By integrating and streamlining your customer and order management systems, you can improve service response times, … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, Inventory Management, Order Management, Reports and Analytics, SEO and Marketing, Shipping and Fulfillment | Tagged | Comments Off on Streamline Your Inventory, Order, and Customer Systems

Creating an Effective Supply Chain

Posted on February 18, 2015 by Erica

Implementing an effective and efficient supply chain can pose significant challenges for retailers. In making predictions for 2015, IDC stressed the influence of an “accelerating transition to the 3rd Platform for innovation and growth, built on the technology pillars of … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Order Management, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Creating an Effective Supply Chain

Tools for Apparel Merchandising

Posted on February 6, 2015 by Erica

With online apparel sales projected to hit more than $80 billion by 2018, it’s important that retailers take advantage of available merchandising tools to provide customers with the optimal online shopping experience. Because of the complexity inherent in apparel manufacture … Continue reading →

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Reclaim Abandoned Shopping Carts

Posted on January 29, 2015 by Erica

Consumers are leaving merchandise behind in virtual shopping carts in growing numbers. In December, Barilliance reported that over the 2014 Black Friday weekend, as many as 65% of online shoppers abandoned the contents of their carts. Business Insider estimates that … Continue reading →

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Affiliates as an Extension of Your Sales Team

Posted on January 15, 2015 by Erica

Whether your company is well-established with a solid customer base or just getting off the ground, an affiliate marketing program can be a useful tool for growing your numbers. When deployed effectively, affiliate marketing programs provide a valuable source for … Continue reading →

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